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Results 1 - 9 of 9 in 4th International Marketing Management Conference

Proceedings of 4th International Marketing Management Conference

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Held in تهران, , 1389

Papers: 68

  

Total Pages: 1018

Abstract View: 42091

  

Total Downloads: 1212

 

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 1. A discrete-choice model of new product positioning ;evidence from miniator
Year: 1389
Writers: mohammadali abdolvand - jamshid nazemi - hosseinali momeni
Original Language: English

[ Page No.: 12 | 947 Times Viewed | 6 Times Downloaded ]

 2. A Resource-Based Framework of Strategic Marketing Planning to achieve Sustainable Competitive Advantage
Year: 1389
Writers: Mohsen Shahriari - Anahita Ahmadi
Original Language: English

[ Page No.: 12 | 1030 Times Viewed | 6 Times Downloaded ]

 3. cnfiguration theory assessment of the relationship performance
Year: 1389
Writers: ghasem zaefarian - peter naude - stephan c henneberg - reza zaefarian
Original Language: English

[ Page No.: 15 | 716 Times Viewed | 4 Times Downloaded ]

 4. COMMITMENT, INVOLVEMENT, AND SATISFACTION IN RELATIONSHIP MARKETING
Year: 1389
Writer: Roya Anvari
Original Language: English

[ Page No.: 15 | 1105 Times Viewed | 6 Times Downloaded ]

 5. Constructing a sales forecasting expert system based on a hybrid artificial intelligence model
Year: 1389
Writers: Esmaeil Hadavandi - Hassan Shavandi - Arash Ghanbari
Original Language: English

[ Page No.: 11 | 860 Times Viewed | 5 Times Downloaded ]

 6. Critical Success Factors of Customer Relationship Management implementation (A holistic approach)
Year: 1389
Writers: Maral Zafar Allahyari - Ali Fakhri
Original Language: English

[ Page No.: 21 | 847 Times Viewed | 12 Times Downloaded ]

 7. Customer Engagement: New Key Metric of Marketing
Year: 1389
Writers: V.K Singh - Anurag Singh - Brajesh Kumar
Original Language: English

[ Page No.: 21 | 927 Times Viewed | 4 Times Downloaded ]

 8. Customer segmentation with intelligent tools
Year: 1389
Writers: Elaheh Gholamzadeh Nabati - M.J. Tarokh
Original Language: English

[ Page No.: 12 | 817 Times Viewed | 3 Times Downloaded ]

 9. The Customer Relationship Management strategies: Personal Needs Assessment of Training and Customer Turnover
Year: 1389
Writers: Roya Anvari - Salmiah bt. Mhd. Amin
Original Language: English

[ Page No.: 19 | 758 Times Viewed | 1 Times Downloaded ]


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