Determining the Influence Factors in Decision Making between NPD and Reverse Logistic: A state of Reviewing

A considerable amount of literature has been published on New Product Development (NPD) or Reversed logistics (RL) separately but this study examine the vital factors on each NPD and RL technology overly.The study also discovered that crucial factors in selection of approach in various industry that could be categorized as speed of technology changes in the market ,capability of return used product , examine the reusable and remanufacturing product, concurrent engineering facility, potential; center of reverse logistic, organization reliability and range of product life cycle .Most studies have concentrated either in NPD or Rl , therefore this studies considered as new methodology in selection of two approaches .this study seek to determine the crucial factors that influence the application of these two technology.The result of this study indicated that speed of technology changes in the desired market is an essential factors that should be considered, furthermore the effect of reusable and remanufacturable product can’t be neglected in selection of RL approach because these factors have direct impact on it.However, these results were very encouraging in determining the most usable approach in today competitive market .It is recommended that senior managers consider these discovered key success factor in selection of NPD and RL more than other ordinaryfactors.

کلیدواژه ها:

factors ، decision making ، Reverse logistic ، NPD ، Concurrent engineering ، supply chain ،