A NEW DESIGN FOR GOAL-DRIVEN MULTI AGENT-BASED MULTI ISSUE ENEGOTIATION IN E-COMMERCE

Increasing influence of electronic markets and electronic commerce in business, Nowadays lead tohigh volume of transactions which are transferring through electronic channels. So, increasing theperformance of automation in electronic commerce, require improving of intelligent tools andmethods. One of these intelligent tools which are considered as an important factor is goal-driven automated electronic negotiation that means a negotiation in which agents make use of goal driven method to realize more efficient negotiations. These requirements (negotiation constraints) are represented in the form of negotiation goals of agents. Therefore agents can accomplish reasonablemeasures to reach to these goals. This paper aims to present a new design based on multi agent for automated electronic negotiation in which a negotiation consist of several issues. This design is able to have an appropriate performance in real conditions of different types of electronic negotiations.

کلیدواژه ها:

E-Commerce ، E-Negotiation ، Multi Issue ، Multi Agent ، Goal Driven