Social Networking and Social E-commerce

The pervasiveness of Social Networking Site (SNS) has sparked many researchers and practitioners’ interest in the individuals’ behavior on these networks. Founded onsocial exchange theory (SET), the contributions to theory are an expanded SET model with greater explanatory power and a better understanding of the uniqueness of SNSs compared to other information systems. Social commerce has quickly emerged as a new area, suggesting the potential impacts ofsocial media and social networking technologies and services in shaping commercial channels on and off the Internet.Within the framework of social media, information can be used both in verbal and multimedia form. Social Media Marketing is Successful strategies for you and your company.Communication on social media is usually networked worldwide and creates new interaction opportunities for both users and companies. There is often uncertainty about which aims should be pursued through social media. This essay starts by providing a brief overview of social commerce researchand practice to date in light of the wide attention it has drawn in the industry. Then, we propose a research framework withan integrated view of social commerce that consists of four key components: business, technology, people, and information.

کلیدواژه ها:

Social Networking Site ، Research framework ، social commerce ، social shopping ، social networking