The competitive pricing of audit services in a non- Big 4 market

This study examines audit pricing in a market characterized by increasing competition for the supply of audit services but without the presence of largeinternational audit firms. Using traditional audit fee modelling, we find that, in the absence of international brand names , audit firm size or market power isstill associated with audit fee premia. We also find that increased competition in the supply side of audit services following regulatory changes resulted in loweraudit prices. These results have implications for the cons equences of increasing the number of audit firms. This study extends the audit fee literature by examining how increased competition in the audit market affects the pricing of audit services in emerging markets.

کلیدواژه ها:

Audit fees ، Audit fee premium ، Auditor competition