A survey on the effect of mixed marketing elements on the problems of selling potato crop for the farmers of Ghorveh

Considering the importance of potato crop. in nutrient pattern of the Iranian families ,andhigh demand of consumers ,existence of mediators and their role in the changes of the crop. ,in the paper the survey on the effect of mixed marketing elements on the problems of selling potatocrop for the farmers of Ghorveh has been considered. In the way ,the paper identifies effectivefactors on potato selling of the Farmers in the form of 4P marketing model, and it tries to identifyimportant variables of marketing and selling the crop and provide suitable strategies in the field,with the priority of the mentioned factors.The investigation on the obtained information , regarding the hypotheses of the paper ,shows:1.there is a relationship between the problems of potato crop selling and its specification(proving the first hypothesis),2 .There is no relationship between the problems of potato crop sellingand its price (refusal of the second hypothesis),3.There is a relationship between the problem ofpotato crop selling and its place and distribution mechanism(proving the third hypothesis ), and4 .There is a relationship between the problem of potato crop selling and its promotion (proving thefourth hypothesis). Between the 4Pof marketing, product, place and distribution mechanism, price and promotion ,havethe most effect on selling respectively.

کلیدواژه ها:

specification ، price ، place and distribution mechanism ، ، Promotion ، problem selling