Development of strategic plan in relation to exportation
محل انتشار: کنفرانس بین المللی مدیریت چالشها و راهکارها
سال انتشار: 1392
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 896
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شناسه ملی سند علمی:
ICMM01_0165
تاریخ نمایه سازی: 9 تیر 1393
چکیده مقاله:
In This study، SWOT method has been applied to examine and consider to the strengths، Weaknesses، opportunities، and threats existing in the export procedures that are under the control of customs. The main objectives of this study are determining the strengths، weaknesses، opportunities and threats existing in export of goods.First، according to the survey carried out on business environment، the list of strengths، weaknesses، opportunities and threats is identified.Second، with the use of questionnaire and an opinion poll of managers and experts، key factors are recognized and third، distributing weight to each factor in order to calculate the relative weight of each of these factors and priorities earmarked.Ultimately، in this research SWOT method and QSPM (Quantitative Strategic Planning Matrix) are used to overcome and eliminate weaknesses and threats، improve and create the existing research strengths and opportunities. The results shows that the strategy of using new technologies for the convenience of customers، safety improvement and speeding up many works is earmarked as the most important strategy with the high score.
کلیدواژه ها:
نویسندگان
Seyed Jafar Masoudi
Master of Science in Commerce Management Yasooj، Iran
Bahareh Namdari
PhD Student of Management at The University of UTM، Malaysia Tehran، Iran
Sayed Esmaeil Masoudi
Shiraz university،Shiraz، Iran