Film Tourism and Tourism Destination Marketing: The case of Shahriar and Foggy Tabriz TV series

The goal of this study was to review film tourism and tourism destination marketing: the case of Shahriar and Foggy Tabriz TV series and the other goal was to examine the potential of film tourism in Iran. Population of the study was 162 tourists (62 women and 100 men) who were in Shahriar’s historic House and Constitution House of Tabriz. The participants were selected by stratified random sampling method. All of them answered the questionnaire and the data analyzed by SPSS software. The results discovered that there is a significant relationship between watching TV series and creating motivation to travel in audiences of TV series and films. Another finding indicated that watching TV affects tourists’ destination choices. Analyzing the data showed that cultural motives were the main motivation of tourists to choose a tourism destination among Iranians. Overall, the result of the study indicated that there is an appropriate potential of film tourism in Iran.

کلیدواژه ها:

Destination Image ، Destination Marketing Organization ، Film tourism ، Tourism Destination