An Internet-Based SWOT Analysis: A Competitive Intelligence Technique for Fledgling Businesses

One of the most effective approaches of gathering information in Competitive Intelligence is SWOT matrix. The purpose of this study is to analyze information by SWOT associated with the Internet for fledgling businesses. In this particular way, external and internal strategies including the possible strengths, weaknesses, opportunities and threats were explained. It was concluded that in the Internet-based Competitive Intelligence, whether companies are capable of shifting from the traditional structural system to E-business system or not, is pertinent to the organizational resources and support of the top management. It was determined that the Internet has evolved CI. Therefore, developing and maintaining business positions in online arena is inevitable. Continued, a number of solutions and points for mentioned companies and the role of internet on their business were discussed

کلیدواژه ها:

Competitive Intelligence ، SWOT analysis ، The Internet ، SWOT strategies ، Fledgling Businesses