Adopting SWOT Analysis to Strategic Project Management in Municipality

سال انتشار: 1390
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 1,499

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شناسه ملی سند علمی:

ICSPM02_001

تاریخ نمایه سازی: 27 فروردین 1393

چکیده مقاله:

PM is a series of management discipline and methods that if properly run, the probability that a project will deliver good results, goes up. Since success in projects is related to internal and external factors, it’s important to consider strategic approach in projects. In this article, we introduce a three phase approach to strategic project management. Critical Success Factors (CSFs) that affect success of projects are gathered from different perspectives. Then, using the Strategic Management (SM) approach, data needed to solve these problems in projects using SWOT (Strength, Weakness, Opportunity, and Threat) techniques is obtained by questioning a panel of experts. Then by analyzing the results, an efficient flowchart” is presented in which the design procedure, deployment and implementation of the projects is demonstrated by considering the SM approach. Results show that via information from SWOT matrix, many threats and weaknesses of projects can be avoided.

نویسندگان

S Mohammad Arabzad

Young researchers club, Islamic Azad University, Najafabad branch, Esfahan, Iran

Mazaher Ghorbani

Islamic Azad University, Najafabad branch, Estahan, Iran

Hadi Shirouyehzad

Islamic Azad University, Najafabad branch, Estahan, Iran

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