E-Market Orientation as a result of Integrating electronic marketing with market orientation concept  Fulltext 

[ Amir Ekhlassi ] - MBA student, sharif University of Technology, Graduate school of management and economics
[ Morteza Mashayekhy ] - MBA student, sharif University of Technology, Graduate school of management and economics

خلاصه مقاله:

The aim of this paper is to show the relationship between electric marketing and market orientation. This paper intends to integrate these concepts and draw a framework for e-market orientation as a new paradigm in business. So it is necessary to introduce both e-marketing and market orientation and review the literature related to them. We begin our literature overview with e-marketing and then we turn to introduce the concept of market orientation. Finally, we illuminate the impact of e-marketing of market orientation and introduce of e-market orientation as a new approach in implementing marketing concept with the aid the internet.

electronic marketing - market orientation - e-market orienttion