A Multi Objective Geometric Programming Model for Optimal Production and Marketing Planning
محل انتشار: پنجمین کنفرانس بین المللی مهندسی صنایع
سال انتشار: 1386
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 2,457
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شناسه ملی سند علمی:
IIEC05_010
تاریخ نمایه سازی: 22 آبان 1385
چکیده مقاله:
This paper presents a multi objective geometric programming model which determines the product's selling price in two markets. The researchers assume demand is a function of price and marketing expenditure in two markets. The cost of production is also assumed to be a function of demands in both markets. Our model is a posynomial function which is solved using Geometric Programming (GP). In their GP implementation, the researchers use a transformed dual problem to change the model into an optimization of an unconstraint problem with a single variable solved using a simple line search. In order to study the behavior of the model they analyze the solution in different cases and a
numerical example is used to demonstrate the implementation for each case.
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