Joint optimization of pricing and advertisement for seasonal branded products
محل انتشار: هفتمین کنفرانس بین المللی مهندسی صنایع
سال انتشار: 1389
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 2,044
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شناسه ملی سند علمی:
IIEC07_200
تاریخ نمایه سازی: 7 خرداد 1389
چکیده مقاله:
The goal of this paper is to develop a model to integrate “pricing” and “advertisement” for seasonal branded products such as branded fashion clothing products. To achieve this goal, we apply the concept of “Dynamic Pricing”. The demand for each product is stochastic and depends on its price, advertising methods as well as its life time. There are two classes of advertisements, for the brand (regardless of product) and for a particular product. Advertising the brand affects the demand and price of all products of that brand. Thus, the model considers all these products in relation to each other.
کلیدواژه ها:
نویسندگان
Mohammad Modarres,
Industrial engineering department, Sharif University of Technology
Shirin Aslani
Industrial engineering department, Sharif University of Technology