COMMITMENT, INVOLVEMENT, AND SATISFACTION IN RELATIONSHIP MARKETING

Anvari, Roya

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اطلاعات مقاله

[ اعتبار مورد نياز: 1 | تعداد صفحات: 15 | 1067 بار مشاهده چكيده ]

عنوان مقاله:	COMMITMENT, INVOLVEMENT, AND SATISFACTION IN RELATIONSHIP MARKETING
سرفصل مربوط:		سال انتشار:	1389
نوع ارايه:	شفاهي	محل انتشار:	[ چهارمين كنفرانس بين المللي مديريت بازاريابي ]
زبان مقاله:	انگليسي	حجم فايل:	509.79 كيلوبايت

نمايش خلاصه مقاله

COMMITMENT, INVOLVEMENT, AND SATISFACTION IN RELATIONSHIP MARKETING Fulltext

نويسنده:

[ Roya Anvari ] - Ph.D student

خلاصه مقاله:

Relationship marketing is beneficial to firms because it can foster customer loyalty. In this article we develop a model in which aspects of the product relationship management activities and market variables are descerned and taken in to account simultaneously as work-related attitude and work-related behavior as actual turnover.

كلمات كليدي:

relationship marketing,satisfaction, involvement, affective commitment , turnover intention.

[ لينک دايمي به اين صفحه: http://www.civilica.com/Paper-IMMC04-IMMC04_012.html ]

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