The Review of Physical Store Factors That Influence Impulsive Buying Behavior

The purpose of this paper is to study the factors that may influence impulsive buying behavior. A good store environment will encourage customers to patronize the store and this can be achieved through effective marketing activities, well-trained salespeople, and promotional activities high in emotional influence value. As a result, customers are more likely to purchase unplanned products due to the attritional value from the marketing activities.

کلیدواژه ها:

Physical store ، buying intention ، impulsive buying ، store environment ، store layout ، salesperson