Identifying the Effective Indexes on Customer Satisfaction and the Relationship between Customer Satisfaction and Service Quality through Multi-Criteria Decision Making Approach (Case Study: The Gas Company in Ghazvin Province )
سال انتشار: 1393
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 727
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شناسه ملی سند علمی:
JR_IJMECO-1-5_003
تاریخ نمایه سازی: 22 دی 1393
چکیده مقاله:
Today’s organizations for their success and because satisfied customer is one of principal component pay attention to the concept of customer and its satisfaction. In this research with study and analysis of different customer satisfaction measurement of different countries and people has been attempted to detect impact customer satisfaction indexes, and with applying Analytical Hierarchy Process(AHP) technique the relative importance of any index has been determined, and also with applying Fuzzy Technique for Order Preference by Similarity to Ideal Solution (FTOPSIS) method, principal indexes sub criteria has been prioritized, at last with utilizing Decision Making Trial and Evaluation Laboratory (DEMATEL) technique has been determined
نویسندگان
Javad Mehrabi
Department of Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
Sadeghali Borjikhani
Department of Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
Mahnaz Khorasani
MS Student in the Field of Business Management - Finance, University of Isfahan, Iran