The Effect of Marketing Data System on Optimization of Organization Ascendency

Today, information and communication technology is increasingly growing and has made many changes in societies. Jobs, skills, cultures all are influenced. No doubt improvement of organizations has major share in development of these technologies. Organizational ascendency is among concept that always is followed by work and organizational systems and it is represent growth and improvement of an organization in various dimensions. Hence, it covers wide variety and this one in turn makes this issue more complex. In current years it is offered some models as a business ascendency which is based on development of models that contains all kinds of organizations including commercial, profit and non-profit organizations. The aim of this research is study the effect of marketing data system on optimizing organization ascendency. In questioned project is descriptive and is carry out in Nastaran Company. Data gathering tools were two questionnaires that after estimation of reliability and perpetuity were distributed among respondents. The results of assumptions test implies that there is significant relationship between four dimensions of marketing data system and management of universal quality in studied companies level.

کلیدواژه ها:

marketing data system ، ascendency of organization ، decision-making ، staff participation