Explain the causal model of The use of Internet technology by employees of the National Bank of Shiraz, According to Subjective norms, governmental and institutional support

Introduction: Customers have not completely welcomed the use of e-banking. Thisstudy investigated the causal relationship of the use of Internet technology accordingto subjective norms, governmental and institutional support.Methods: This study is a relative-description based on members of staff of theNational Bank of Shiraz randomly selected from a cluster of 260 homes. The (PU) and(PEOU) questioner was used for Perceived Usefulness and Perceived Ease of Use.The BI and BU questioner was used for Behavior Usage and Behavior Intention.Finally, Social norms (NS), Government and Institute Support (GS and IS) were used.The validity and reliability of all was evaluated by Cronbach's (alpha) and factoranalyzer. The structural equation modeling was achieved using LISREL software (8.8version) for data analysis.Results: The results show that SN has direct effect on PU and PEOU, and a directeffect on BI and BU. PU. Also, PU has direct effect on BI and PU, and indirecteffect on BU. GS has direct and indirect effect on BU. IS has direct effect on PU andindirect effect on BI and BU (p< 0.001).Conclusion: In general, the proposed model enables managers to strategically frametheir service about factors which utilize the internet directly or indirectly.

کلیدواژه ها:

Subjective Norms ، Government ، Support ، Internet ، Organization