Effective infrastructure factors on sport investment of Khuzestan from sport managers’ points of views

Background: Today, marketing is a kind of method for connecting & communication to people & business for commercial organization such as sport organizations. Sport marketing is considered as one of the most important economical, social, cultural, healthy development factor, so its development & promotion need creating special political, cultural & social conditions. The goal of it, is surveying on effective infrastructure factors on sport investmentin Khuzestan from sport managers’ points of views. Materials and Methods: This research is a correlation one & its method is field method,the social population included managers, chairmen & vice chairmen physical-education departments (N=145) whom they are considered as statistical sample (N=n). The measurement tool is researcher’s questionnaire that studied on investment methods in economical, cultural, social & political methods, proper physical infrastructure (sponsorship, geography …) & also studied on peoples’ tendency on sport business. The measurement scalewas Likert’s five value questionnaire (from very low to very much) & its durability is considered (0.972) by Cronbach’s Alpha & its justifiability is considered (0.935) by Batlet’stest (KMOBased on results of research can say that there is positive meaningful relationshipbetween supporting infrastructure factors & investment in sport province. Results: the results showed that studied quadruplet don’t effect similarly on sportinvestment in province. Social factors have more effects (r=0.82, p=0.001) & tendency factor to sports business have lowest effect (r=0.719, p=0.001). Conclusion: The goal of this research is surveying on effective infrastructure factors on sport investment from managers’ points of views of physical-education in Khuzestan. For obtaining this goal, it is separately tested some goals, that comparing some of results in relation to hypothesis.

کلیدواژه ها:

Sport investment ، infrastructure factors