Agricultural bank performance, perceived quality, from the perspective of bank customers kermanshah province

In today's world, enjoying favorable rates, and optimize existing resources, in order to achieve economic goals, a measure that reflects the degree of development of the communities. The present study was to investigate the causes of the financial decentralization farmers in Kermanshah Province; the Agricultural Bank has been done. Since the purpose of researching, identifying causes, the financing bank, the important role is to investigate the factors known, the Bank of experts and scholars, including quality of service, and customer satisfaction is discussed., in this regard, using the SERVQUAL model, which has five dimensions: tangibility, reliability, responsiveness, reliability and empathy that show quality of services provided, and the comparison between the quality of performance expected by bank customers to their satisfaction achieved, using descriptive and inferential statistics (nonparametric Wilcoxon test) to test the hypotheses, a sample of 375 persons from customers (with a deposit of three hundred million rials), Agricultural Bank of Kermanshah discussed, and hypotheses of the study, the significance level been confirmed, indicating that the quality of performance and expected service Agricultural Bank customers Kermanshah, there is no significant difference.

کلیدواژه ها:

Bank performance ، Perceived quality ، Customer bank ، Agricultural bank ، Kermanshah province