Trust and Relationship Protection as Key Factors for Success in E-commerce
محل انتشار: اولین کنفرانس بین المللی مدیریت اجرایی
سال انتشار: 1388
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 2,007
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شناسه ملی سند علمی:
MBA01_060
تاریخ نمایه سازی: 18 اسفند 1387
چکیده مقاله:
E-Commerce had been a popular and growing industry in which buyers and sellers conduct
transactions on the web. Numerous e-commerce companies have created very profitable business since
pioneering e-commerce traders or e-commerce web sites emerged more than 10 years ago. No doubt,
lack of trust is a fundamental reason why many users won't purchase goods or services from "faceless"
e-commerce web sites. Trust is a key concept in business, particularly in e-commerce "Trust" means
different things to different people, reflecting personal goals, predispositions and experiences. In this
paper, we explain trust and basic its components and also the principal factors affecting trust and also
several trust factors that can affect the development of e-commerce in developing countries which are
called "Barriers". Results show the seven critical factors affecting trust. These factors are; usefulness,
ease of use, benevolence, competence, integrity, risk and reputation. Also, barriers affecting e-
commerce in developing countries are; Information security; Technical and industrial infrastructure;
Educational; Governmental and social and cultural. Finally, we can say that we must use specific level
of trust for each e-commerce transaction type.
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