Perception and Business Management

Nowadays, human resources are the most important resource of any organization, because in fact this is human resources that apply other resources of organization such as financial resources, information and etc. Perception is important because each person's perception of reality will form his or her acts and the person's acts and expectations have effect on others’ reactions. Therefore, managers by realization of perception process can understand why different persons react different to a same subject and also realize different aspects of persons' behavior. Perception also can affect the process of creating new businesses and effectiveness of entrepreneurs3 This article will examine the effects of perception process on managers’ and entrepreneurs' effectiveness from different aspects

کلیدواژه ها:

Perception ، Business management ، Human resources ، Behavioral reactions