Attractiveness and usability of websites on trends in customer acceptance of Internet banking

Speed of work, sharing information, maintaining business relationships and conducting business transactions by communication networks, today, has became as a inevitable uncertainty principle of success in the market. Today, customers can obtain information necessary to product through the website. The attractiveness of the website plays an important role in user shelf life and enhances motivation to explore and search. In this article while refer to the research literature, we intend to outline how to design websites in the banking system that ultimately lead to improving Web site design and also we review the relevant concepts.

کلیدواژه ها:

Web site ، Internet banking ، Customer orientation