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مقالات فارسیISIکنفرانسهاژورنالها

The Role of Organizational Citizenship Behavior (OCB)in Service Providers Success A Customer Loyalty-based Approach

محل انتشار: اولین کنفرانس ملی مدیریت رفتار شهروندی سازمانی
سال انتشار: 1387
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 2,335

فایل این مقاله در 11 صفحه با فرمت PDF قابل دریافت می باشد

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لینک ثابت به این مقاله:
https://civilica.com/doc/115877

شناسه ملی سند علمی:

NCOCB01_021

تاریخ نمایه سازی: 10 خرداد 1390

چکیده مقاله:

The purpose of this paper is to reveal the role of organizational citizenship behavior (OCB) in service providers’ success. Previously, on the one hand, studies suggest a relationship between OCB and customer loyalty. On the other hand, researches establish a connection between customer loyalty and service providers’ success. Consequently, a comprehensive review of existing pertinent literature reveals a sequential relationship between OCB, customer loyaltyand service providers’ success in which OCB has a significant positive effect on service providers’ success through enhancing customer loyalty.

کلیدواژه ها:

Organizational citizenship behavior ، Customer loyalty ، Service providers success

نویسندگان

Babak Abdolzadeh Fakhr

University of Tehran, Kish International Campus

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