Understanding the effective role of revenue management in a supply chain management  Fulltext 

[ Seyedmohsen Hosseini ] - MSc Automotive Student at Kingston university
[ Shima Rozbehani ] - MSc System Engineering student at Kingston university

خلاصه مقاله:

In the recent years, the most of firms are approving their revenue management to build balance between supply and demand. As we know, revenue management is a strange term for the most of managers. While the important role of revenue management to increase the profit is not cover for managers. In this paper we introduce a mathematical approach for revenue management that it can have a great impact of a supply chain then investigate this model on the IRAN AIR airline and finally we apply practical techniques to choice the best price with regarding demand.

Supply chain, Price, Revenue, Demand, Transport cost