Managing and Integrating supply chain Case of: Starbucks  Fulltext 

[ Arash Abolghasemi Kordestani ] - Student in Department of Industrial Engineering, Faculty of Engineering, Tarbiat Modares University
[ Neda Khalilzadeh ] - MSc Program in Marketing and E-Commerce Joint With Division of industrial Marketing
[ Parham Jafari Moghadam Fard ] - E-Commerce Joint With Division of industrial Marketing and E-Commerce, Lulea University of Technology

خلاصه مقاله:

In this research we will investigate the effects of using information systems on the managing of supply chain in an ongoing business and we recommend some solutions for upstream, middle and downstream supply chain sections of Starbucks and then we will integrate them and will give solutions.
The case we will work on is Strabucks Company. After analyzing the SWOT of Starbucks working on supply chain began and upstream, internal and downstream will be investigated. Some e-solutions recommended as follows: for downstream using transportation and distribution, mail order and warehousing; for upstream using EDI and then for whole supply chain using SCM, ERP and an integrated ERP/SCM.
This research is also applicable for Iranian food and agricultural products in category of distributing and retailing.
Cross enterprise integration has a high degree of importance in SCM of enterprises, so further researches encouraged to keep on this work in order to develop frameworks for cross enterprise integrations. Also later researches in this category which consider Iranian cases are encouraged.

SCM, SWOT, Integration