Website Performance Analysis: a Case Study
عنوان مقاله: Website Performance Analysis: a Case Study
شناسه ملی مقاله: IIEC04_003
منتشر شده در چهارمین کنفرانس ملی مهندسی صنایع در سال 1384
شناسه ملی مقاله: IIEC04_003
منتشر شده در چهارمین کنفرانس ملی مهندسی صنایع در سال 1384
مشخصات نویسندگان مقاله:
Babak Abedin - Faculty of management- University of Tehran
Babak Sohrabi - Faculty of management- University of Tehran
خلاصه مقاله:
Babak Abedin - Faculty of management- University of Tehran
Babak Sohrabi - Faculty of management- University of Tehran
In recent decades, organizations have increasingly focused on developing ICTs and introducing new e-services to their customers, so they have largely invested in web design and promotional activities. Using web log data, the impacts of promotional and site development activities on online traffic of an organization website in a period of six months is tested and by comparing the results with an online survey, about different web appearances and designs, performance of the web site is analyzed.
کلمات کلیدی: Web site performance, web mining, testing of hypothesis, log file
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/17475/