A Multi Objective Geometric Programming Model for Optimal Production and Marketing Planning
عنوان مقاله: A Multi Objective Geometric Programming Model for Optimal Production and Marketing Planning
شناسه ملی مقاله: IIEC05_010
منتشر شده در پنجمین کنفرانس بین المللی مهندسی صنایع در سال 1386
شناسه ملی مقاله: IIEC05_010
منتشر شده در پنجمین کنفرانس بین المللی مهندسی صنایع در سال 1386
مشخصات نویسندگان مقاله:
Sadjadi - Department of Industrial Engineering, Iran University of Science and Technology, Narmak, Tehran, Iran
Arabzadeh - Department of Industrial Engineering, Iran University of Science and Technology, Narmak, Tehran, Iran
خلاصه مقاله:
Sadjadi - Department of Industrial Engineering, Iran University of Science and Technology, Narmak, Tehran, Iran
Arabzadeh - Department of Industrial Engineering, Iran University of Science and Technology, Narmak, Tehran, Iran
This paper presents a multi objective geometric programming model which determines the product's selling price in two markets. The researchers assume demand is a function of price and marketing expenditure in two markets. The cost of production is also assumed to be a function of demands in both markets. Our model is a posynomial function which is solved using Geometric Programming (GP). In their GP implementation, the researchers use a transformed dual problem to change the model into an optimization of an unconstraint problem with a single variable solved using a simple line search. In order to study the behavior of the model they analyze the solution in different cases and a
numerical example is used to demonstrate the implementation for each case.
کلمات کلیدی: geometric programming; production and operation management; economics
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/19187/