Reyhaneh Mosalla Nejad - College of Management, Shiraz Payame Noor University

Innovation diffusion theories try to explain how an innovation is diffused in a social system over time; the adoption of an innovation is therefore a part of the wider diffusion process. The rate of products' diffusion can be difficult to assess, especially at early stage in new product process. This article discusses the multi-criteria method of the development of a large scale product, mid-price range washing machines in Europe. Multi-criteria analysis serves as an additional help in product diffusion in early develop ment process.

Development of products, multi-criteria analysis, innovation diffusion