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Digitalization of Biocluster Management on Basis of Balanced Scorecard

عنوان مقاله: Digitalization of Biocluster Management on Basis of Balanced Scorecard
شناسه ملی مقاله: JR_JITM-15-4_005
منتشر شده در در سال 1402
مشخصات نویسندگان مقاله:

Kashchena - Head of the Department of Accounting, Auditing and Taxation, State biotechnological University, Kharkiv, Ukraine.
Nesterenko - Department of Accounting, Auditing and Taxation, State biotechnological University, Kharkiv, Ukraine,
Chmil - Department of Marketing, Reputation Management and Customer Experience, State biotechnological University, Kharkiv, Ukraine.
Kovalevska - Department of Accounting, Auditing and Taxation, State biotechnological University, Kharkiv, Ukraine.
Velieva - Department of Accounting, Auditing and Taxation, State biotechnological University, Kharkiv, Ukraine.
Lytsenko - Department of Accounting, Auditing and Taxation, State biotechnological University, Kharkiv, Ukraine.

خلاصه مقاله:
The article is devoted to the digitalization of biocluster management on the basis of a balanced scorecard. It is proved that a biocluster, as a local model of business concentration that integrates environmentally oriented enterprises, through a combination of traditional and new technologies, resource saving and diversification of the range of environmental products, is able to satisfy various customer requests in one place and time, to ensure competitive advantages and integration into the world economic space. The concept of applying a balanced scorecard in the strategic biocluster management was formed. The technology of formation and mechanism of implementation of the balanced scorecard and digital data processing technologies into the management information system of strategic biocluster management was proposed. The digital outline of the strategic program for transferring the mission and strategy of the biocluster to the mode of effective use, capacity building and development was formed. The scorecard for strategic management of the biocluster was developed, the study of the dynamics of which allows to determine the strengths and weaknesses of the biocluster, to identify tolerance and resilience to changes in the business environment, to identify ways to achieve the set development goals.

کلمات کلیدی:
Bioeconomy, digitalization, Biocluster, Strategic Management, balanced scorecard, forecasting

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/1830768/