Kazem Taghandiki - Department of Computer Engineering, Technical and Vocational University (TVU), Tehran, Iran
Mohammad Mohammadi - Department of Computer Engineering, Technical and Vocational University (TVU), Tehran, Iran

digital marketing has become an integral part ofcontemporary business strategies, leveraging online channels toengage, attract, and convert target audiences. This comprehensiveoverview explores the diverse components of digital marketing,including content marketing, search engine marketing, emailmarketing, video marketing, and more. Emphasizing the dynamicinterplay between creativity and analytics, the digital marketinglandscape is characterized by constant evolution, necessitatingadaptability and innovation from businesses. As we delve into thechallenges and opportunities within digital marketing, theconvergence of emerging technologies and consumer expectationsshapes a future where personalization, immersive experiences, andstrategic agility are paramount

digital marketing ; search engine optimization; content marketing; influencer marketing