Yasaman Sanayei - Department of Modern and Sciences and Technologies, University of Isfahan

With the rapid development and wide application of e-commerce industry, to effectively protect consumer’s ecommerce network privacy has become an important marketenvironment conditions for the smooth development of e-business. As the legal basis and social environment for protection of privacy is weak, the legal protection of networkprivacy is imperfect and network monitoring is lack, when the network privacy of citizensare violated, it is extremely difficult to obtain judicial protection under the law, it has become a big bottleneck to restrict our ecommerce industry Many e-commerce researchershave found and selected convenience as an important factor at online shopping and consumer behavior.This shows not only the importance of convenience in online shopping, but also it showsthat website information convenience plays very important role in success of companies incompetition through e-commerce and this factor leads the companies to rich the competitive advantage and be successful in achieving their final goals. The advent of theInternet and e-commerce has brought a new way of marketing and selling many products, including books. The system wide effects of this retailing shift on costs and the environment are still unclear. Although reductions in inventories and returns providesignificant environmental savings, some major concerns of the new e-commerce business models are the energy and packaging materials used by the logistics networks for product fulfillment and delivery.

Ecommerce Industry, Economic, Environment