Review of Inward and Outward Internationalization Orientation
عنوان مقاله: Review of Inward and Outward Internationalization Orientation
شناسه ملی مقاله: ECDC08_030
منتشر شده در هشتمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر اعتماد الکترونیکی در سال 1393
شناسه ملی مقاله: ECDC08_030
منتشر شده در هشتمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر اعتماد الکترونیکی در سال 1393
مشخصات نویسندگان مقاله:
Mina Behyan - Research Center of Economics and Administrative SciencesUniversity of Isfahan, Isfahan, Iran
خلاصه مقاله:
Mina Behyan - Research Center of Economics and Administrative SciencesUniversity of Isfahan, Isfahan, Iran
Purpose–Due to the effects of rising globalization and internationalization of commerce, trading firms seek about the factors to succeed in international activities.The purpose of this paper is to argue that those factors that influence entering to foreign markets, in understanding inward internationalization as managementinternational orientation and outward internationalization as organizational abilities to make further understanding of such activities Design/methodology/approach–This study carried out a review on literature to achieve an in-depth understanding of the objective of investigation to present the conceptual model of the factors that affect firminternationalization. Research Limitations/Implications- The implications of this paper offer the viewpoint of various operations of inward and outward internationalization in different nations to expedite internationalizing firms. It can contribute to international marketing knowledge. Practical Implications- This paper is useful for professionals, export managers, agencies, entrepreneurs and as a guideline for policymakers to support the government’s export programs for the firm’s internationalization Originality/value–This study has provided an outline of the process of internationalizing firms and theoretical literature in internationalization orientations. The resultsof review made further sense of inward and outward internationalization orientation which motivates the scholars to comprehensive enquiry
کلمات کلیدی: Internationalization Orientation,Inward Internationalization, OutwardInternationalization
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/316918/