Soheila Bourghani Farahani - Assistant professor, PhD of Media Management, Tehran University
Fereshteh Faraji ogany - Master Student Of Media Management, Allame Tabatabai, University

Tangible reality that is influenced today all aspects of life and work, even aspects of our existence No other technology cannot take advantage ofopportunities to grow and develop the business and living thought .A new revolution has occurred in the past decade in developing countries for businessinformation Throughout the history of the country the drive is, in such circumstances, the demand for access to new technologies To receive information services andcommunication methods, and also to create a business environment in cyberspace and revenues are increasingday by day.Media literacy is a skill that can be understood on the basis of distinguished from other types of media, media products separated and identified. And with an awareness of the media deal. This paper deals with the role of media literacy and its role in building confidence in e-commerce is to use user. Researchhypotheses and theories used to explain the content of the plant is used. And research in the library.

media literacy, building confidence, e-commerce, new media