Abolfazl Khosravi - Department of Management and Accounting, College of Farabi, University of Tehran, Qom, Iran
Mohammad Reza Fathi - Associate Professor, College of Farabi, University of Tehran, Iran
Fatemeh Yazdani - Payame Noor University, Iran
Somayeh Razi Moheb Seraj - Department of Management and Accounting, College of Farabi, University of Tehran, Qom, Iran
Ali Younessi - Payame Noor University, Iran

Nowadays, customer satisfaction is regarded as a strategic and influential factor for the success of various businesses. On the other hand, tourism, the world's largest and most diverse industry, is also a significant source of income and job creation for many countries. Therefore, the present study examines the effect of nostalgia, experiential marketing, and experiential values as relatively novel concepts on satisfaction in the tourism industry. In light of the COVID-۱۹ outbreak, the research population includes all tourists who have previously visited the Kashan Rosewater Festival. Furthermore, since the population size is uncertain, it is assumed unlimited. A convenience sampling method was used to select sample members from the population. Methodologically, it is a descriptive survey study based on the subject matter under investigation. It is also a correlational study. A partial least squares structural equation modeling (PLS-SEM) technique was used to analyze the questionnaire results. Based on our findings, nostalgia affects pull motivation, patronage behavior, and future travel intention. However, pull motivation does not influence travel intentions.

Nostalgia, Pull Motivation, Patronage Behavior, Travel Intention, Kashan Rosewater Cultural Festival, Iran