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Showing Abstract of Success factors and success criteria in E-banking


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[ Abstract Viewed: | Pages: 11 ]


Success factors and success criteria in E-banking

Topic: Published Year: 1387
Published in:

[ 2nd International Conference on eBanking ]

Original Language: English Full Text Size: Not Available


Abstract of the Article


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Download This article in PDF format Success factors and success criteria in E-banking



[ Hosein rezaei ] - University of Isfahan
[ Rooholla zare ] - MBA, Department of Management, University of Isfahan



With the phenomenal growth of B2C e-commerce, most industries including banking and financial services sector have been influenced, in one way or another. Several studies suggest that customers have not adopted B2C e-commerce in the same degree primarily because of risk concerns and trust-related issues. This paper extends an area of information systems research into a marketing of financial services context by looking into the element of trust and risk in e-banking. A conceptual model of trust in ebanking is proposed with two main antecedents that influence customer’s trust: perceived security and perceived privacy. Trust is being defined as a function of the degree of risk involved in the e-banking transaction, and the outcome of trust is proposed to be reduced perceived risk, leading to positive intentions towards adoption of e-banking.



Electronic banking; Trust; Perceived risk; satisfaction; quality


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