IMPACT OF ACCOUNTING INFORMATION (AI) FOR ORGANISATIONAL EFFECTIVENESS: A STUDY OF SELECTED ORGANISATIONS OF RAJASTHAN

The adoption of information technology (IT) results the new development in the field of accounting technologies at the fast pace has given wide opportunity for the companies to learn and improve their venture with fast changing business scenario and regulation. The current research analyses the impact of AI on organization effectiveness. For this purpose two major part of Information i.e., internal control and quality of output were intended to be explored in selected corporates of Rajasthan. The sample size of the research were 47 managers and accountants based on their personal experience and knowledge from 6 companies situated at 5 district of Rajasthan state. To analyse the data gathered the statistical technique multiple regression were used to measure the relation between the performance indicators and improvement of productivity. The result revealed that the investment in accounting information system (AIS), has given improvement in the strategy and long-term productivity of the companies.

کلیدواژه ها:

Accounting Information ، Internal Control ، Quality of output ، performance measures ، effectiveness