The importance of viral marketing in e-business

Viral marketing denotes word-of-mouth marketing which is smarter and faster than other traditional forms of marketing. To survive in this competitive world, you must be strong enough to withstand the competition or you have to adapt to the surroundings. Several business strategies have come up according to the needs and one among such strategies is viral marketing. It’s essential for your e-business as it’s inexpensive and is faster too reach your clients. In this study, the importance of viral marketing in e-business is discussed.

کلیدواژه ها:

Viral Marketing ، e-Business ، word-of-mouth marketing