Interior design of shoe stores and its impact on customer satisfaction

A shopping mall is a modern form of shopping center in which one or more buildings form a complex of shops representing merchandisers with interconnecting walkways that enable customers to walk from unit to unit. This special architectural feature provides a perfect platform for cooperative as well as competitive bargaining. Price and quality of goods, interior design and the service quality of each shop are under the influence of this atmosphere. By considering the interior design of successful shoe stores, this study aimed to establish the interior layout design parameters. In this descriptive research by using observation and case study methods and distributing questionnaires, the impact of various parameters in interior design of a shoe store on customer satisfaction was analyzed

کلیدواژه ها:

interior design ، shoe store ، customer satisfaction