A MODEL OF E-COMMERCE ADOPTION AMONG SMALL AND MEDIUM-SIZED ENTERPRISES: ANTECEDENTS, BARRIERS AND OPPORTUNITIES

The potent attendance of small and medium enterprises (SMEs) is a key characteristic of the advanced economy. This sector is considered to be as a crucial factor in the nation’s competitive advantage. Theorganizational implementation of new technologies and electronic commerce in particular can help SMEs in coping with their operational environment and can provide abundant organizational opportunities. The aim of present study is an in-depth analysis of the e-commerce development stages and facilitators and barriers for SME and to develop a model of e commerce adoption to small and medium enterprises (SMEs) in developed countries. Because of today’s dynamic world, companies must create new source of competitive advantage, this fact becomes critical for small and medium enterprises (SMEs) because they are considered to be innovation organizations, which appears to make them a good fit for electronic commerce. The results of this research provide indication to SMEs interested to adopt business-to-business e-commerce; and provide new and interesting implication.

کلیدواژه ها:

Electronic commerce ، Small to medium-sized enterprises ، information technology