Indicators of Customer Satisfaction in E-banking Services

One of the most important criteria in order to select bank by people is general satisfaction of people from the bank. Based on the research, some essential criteria for selecting bank as following: convenience, friends’ recommendation, reputation of bank, amount of lending, friendliness of bank staff, low cost of services, suitable hours for banking services, providing special and high quality services and so on. Importance the factors can be differentiate and depends on various factors like age, gender,income, location, expert, cultural background of clients and type of bank (Islamic or traditional). In current research, we seek to investigate essential factors in accepting and developing ebanking in Iran and also use experience of other countries in field on e-banking in order to compare countries and identify effective criteria in this field.

کلیدواژه ها:

Customer Satisfaction ، E-banking ، Services