Financial Literacy, Mathematics and Marketing

Information technology improvements and broad band internet service Spreading speed theaccess to the internet and shopping sites. Because of these changes, companies unavoidablywelcomed the digital marketing. Thus, while communication rules change, field and definitionof marketing changes too. With the development of IT technologies, traditional marketingmethods leave sits place to digital day by day. Companies which follow technology can easilycommunicate with customers interactively while providing products or services.The purpose of this paper is to illustrate the need for financial education and digital marketing.In digital marketing and finantial activities, issues related to general mathematical skills led toincorrect solutions.

کلیدواژه ها:

Digital ، Marketing ، Mathematics ، Financtial