INVESTIGATING THE MAIN IMPLEMENTATION FACTORS OF M-COMMERCE (A CASE STUDY: SADERAT BANK-IRAN

Nowadays, M-Commerce influences on organizational and social activities cause to change the nature of performance styles. This research explores how organizations are influenced to adopt the M-commerce. The research employs the Technology Acceptance Model (TAM) to examine factors affecting organization_ attitudes toward this emerging mobile technology and applications. In present research the sample size consists of 79 employees that were selected at random from 42 branches of employees from Saderat Bank in Tabriz-IRAN in 2012. Data analyses were carried out by using Factor Analysis, Structural Equation, and Freidman Mean Ranking Test. The results of present study were illustrated that there is significant relationship between factors together, and also considering to the Ranking Analyses can be said that the Compatibility of performance factors is the most important factors than others for improving M-Commerce in studied place

کلیدواژه ها:

TAM ، PEOU ، M-Commerce ، Bank ، Information-Communication Technology