The Relationship between Marketing Trend and Financial Performance of Manufacturing Companies

سال انتشار: 1398
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 398

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شناسه ملی سند علمی:

ICMET04_087

تاریخ نمایه سازی: 4 شهریور 1398

چکیده مقاله:

Marketing can be regarded as the relationship between manufacturers and consumers in summary. In this study, the relationship between marketing trend and financial performance of manufacturing companies of Kurdistan Province is studied. Marketing trend has been studied in terms of concept of manufacturing, product, sale, marketing and social marketing and their performance in terms of financial performance (profit, sale percentage and Return on Investment ROI). In terms of purpose, this is an applied research and in terms of method it is descriptive correlation. For purpose of data collection, library studies and distribution of questionnaire was used. Sampling method in this study is convenience sampling and the questionnaire has been distributed among 127 active manufacturing companies and different parts of the companies includes marketing and sale, financial and office, manufacturing and operations and other departments. The results of this study show that there is significant correlation between the marketing trend of studied companies and their financial performance.

نویسندگان

Shoaib Karimi

Master of Business Administration, Islamic Azad University, Sanandaj Branch, Iran

Omid mahdieh

Assistant Professor of Business Management, Zanjan University, Iran