Machine industry business competitive strategies

سال انتشار: 1392
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 905

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شناسه ملی سند علمی:

ICMM01_0032

تاریخ نمایه سازی: 9 تیر 1393

چکیده مقاله:

The aim of present research is recognition connecting bettwen Richard D'Aveny 7.S and business strategies for creating competitive advantage. Ali this research with using seven S model and questionnary of 40 question، we investigating Iran Khodro Industrial group's managers ideas at seven theory frame work.With using of accidently sampling at every level chose 135 manager. The permanent of questionnary is a=0.81 according to sample، that testing with using of lizrel soft ware. The result shows، there are positive and direct connection bettwen Richard D'Aveny 7S and business strategies. At this investigated model the valume of gracing indicator is (AGFI – 0.91، GFI=0.91) and shows this model is suitable.

کلیدواژه ها:

strategic management. D'Aveny 7S ، Mc Kinzy business strategies

نویسندگان

Elahe sheikhi

master of public adminitration

Ali sheikhi

phd student in management

Mohammadreza Dalvi

assistant professor and member of sciense mission of Islamic Azad University، Dehaghan branch