Analysis of Consumer Economic Behavior in Products Marketing

In order to retain customers and attract new customers, among marketingfunctions is the accurate identifying of customers' needs and expectations, inorder to meet their needs. According to the influence of consumers' economiccapabilities and limitations to purchase products, study of consumer behaviorand trends with an emphasis on economic standard is among the necessities thatalways have been considered in order to adopt an appropriate policy towards thedevelopment of the firm's activity. By analyzing this behavior of the consumer,we can adequately identify the factors influencing the consumer’s behavior anduse it to adapt firms marketing decisions. Due to the correlation betweendifferent factors, understanding the different dimensions of consumer’s trend anddetermining the relationship between them with other marketing elements isnecessary. So, in this article we review the current concepts in the consumerbehavior, we attempted to study the relationship between economic behaviorand other contributing factors on consumer trend. Also, in this study, byexplaining the consumer economic behavior, we tried to analyze the manner ofconsidering this fact in the decisions of firms offering products tailored toconsumers taste.

کلیدواژه ها:

marketing ، consumer economic behavior ، buyer trend ، manufacturing firm