Investigate the relationship between advancing elements of the marketing mix elements and retain, attract important and keycustomers

The present study investigated the relationship as a further element or promotion ofmarketing mix elements and retain, attract important and key customers of Mehr Bank Farseconomy from the perspective of customers and the spatial and temporal territory includesimportant customers from September 2013 to September 2014 in Fars province. In thepresent research the descriptive survey method was used. Information collected in this studywas conducted using a 36-item questionnaire. Since the questionnaire was based ontheoretical design and the supervision of experts has been positive about it, it has enoughvalidity. The reliability of the researchers attempted to test reliability using Cronbach's alphacoefficient. After collecting the questionnaires and scoring them all using the computerthrough statistical software such as EXCEL, SPSS and MINITAB in two descriptive andinferential methods were analyzed. The statistical tests used in this study includes t test, chisquaretest, Pearson correlation Kendall. Finally, the data and statistical tests used in thisstudy came to the conclusion that there is correlation between each of the variables in thehypothesis and retain and attract important customers of banks, variable and all hypotheseswere accepted.

کلیدواژه ها:

advance element ، retain and attract customers ، the bank stamp economy