The Effect of Corporate Strategy on SBU’s Performance

Almost all strategy studies have only focused on industrial developed states mainly USA firms imprical studies examining the relative impact of strategy on performance in developing states industries are rare.This research examines the relationship between corporate and SBU strategy and performance and the effect of environment and structure in these relations in Ehya corporation

کلیدواژه ها:

Corporate Strategy ، SBU ، Environment ، Performance ، Structure