E-commerce and Consumers Participation in a Global Economy

E-business models continue to evolve around new and innovative approaches to selling goods and services over the Internet. The growth of the Internet is expected a new period in the marketing thinking. Therefore, marketing activities have to be reconstructed in forms more approariate for the new medium. Moreover , the ease and speed of information acquisition and processing on the Internet , allows sellers to tailor their products to individual customer demand, while the ability to cater to variations in customers’ preferences leads to the possibility of bundling products . a cross industries, firms have adopted e-business initiatives to better manage their internal business processes as well as their interfaces with the environment. Despite this interest is a growing acknowledgment that a theoretically rigorous focus is required in the study of e-business. Relatively little consideration has gone into a systematic overview of the economic development of e-commerce , thinking carefully through the incentives and interactions of buyers and sellers across the whole electronic marketplace. The Internet brings together geographically dispersed buyers and sellers, significantly increasing the size of potential markets. Automated interactions are becoming increasingly important, partly because of “technology push” – the growth of automated negotiation technology – and party because of “applications pull” – such as web purchasing of goods, information and communication bandwidth , and the continuing industrial trend toward outsourcing . if anything can be termed “revolutionary “ in e-commerce, then it must include these automated interactions between individuals and organizations. In this paper, we explore the nature of the online consumer decision process and analysis the risks perception, which would affect consumer’s decision . there has been a vibrant intellectual exchange involving industry experts, academicians, and vendors, both through conference and the inevitable flow of individuals among different companies. As a result , many industry best practices have arisen as the result of intense scrutiny. Throughout this paper , we seek to elucidate broadly applicable e-commerce lessons learned over many years. Special attention is given to the more significant research contributions that have helped shape revenue management , and we highlight areas where additional research could provide valuable contributions to the practice of marketing and information technology management.

کلیدواژه ها:

e-Business ، e-Commerce ، Information Technology ، IT Applications