COMMITMENT, INVOLVEMENT, AND SATISFACTION IN RELATIONSHIP MARKETING

Relationship marketing is beneficial to firms because it can foster customer loyalty. In this article we develop a model in which aspects of the product relationship management activities and market variables are descerned and taken in to account simultaneously as work-related attitude and work-related behavior as actual turnover.

کلیدواژه ها:

relationship marketing ، satisfaction ، involvement ، affective commitment ، turnover intention.